Marketplace

Plan Cosmetic Product Development and Marketing Based on Genetics

Expand your reach to underserved women of different nationalities and skin types.

Globally, women spend hundreds of billions of dollars every year of fragrances, cosmetics and toiletries. At $1.8 trillion annually, the American beauty industry is far more profitable than most, falling just behind pharmaceuticals and software. But world-wide, cosmetics are growing even faster. In 2000 there was virtually no cosmetic industry in China.  Ten years later it’s a $17.7 billion industry, the fourth largest in the world. Beauty Gene lets cosmetic companies easily penetrate the Chinese, Indian, African and Asian markets.
Studies indicate China, Indonesia and India will be key growth markets by 2019. Companies can have confidence as they penetrate new markets. DNA testing of skin tone and geography lets them know the cosmetics they create and market to these geographies will be good matches and create pleasing results for the women they target.

It costs no more to serve all ethnicities. Now cosmetic companies don’t have to choose which nations or races to target for their cosmetics. They can serve all equally well.

Online or In Store

Cosmetic companies can use Beauty Gene as a resource to help customers make satisfactory online purchases. Customers can send in their sample and then have confidence the cosmetics they pick will be right for them.

Or cosmetic companies may choose to augment their in-store presence with Beauty Gene testing.  They may be able to test and get instant results. The store can mix the right formula, like paint color mixing, and offer immediate, unique, and perfect matches to their customers.

Increasing Global Market Share

Cosmetics and skin care continue to penetrate world markets.  Currently Americans spend $1.8 trillion a year on beauty products.  This accounts for only 35% of the global market share as of 2015.  In skin care alone, the global sales exceeded $111 billion USD in 2014 and is expected to grow to $131 billion USD by 2019.  Skin care accounts for 23.7% of all makeup based on revenue.

Cosmetics and skin care continue to penetrate world markets.  Currently Americans spend $1.8 trillion a year on beauty products.  This accounts for only 35% of the global market share as of 2015.  In skin care alone, the global sales exceeded $111 billion USD in 2014 and is expected to grow to $131 billion USD by 2019.  Skin care accounts for 23.7% of all makeup based on revenue.

Beauty Gene opens up the market to all the ethnicities in Africa, Russia, South America and includes all the indigenous people of every continent. To begin with, Beauty Gene will focus on the diverse population of the United States and Brazil.

Potential Partners

Potential partners include:

  • Estee Lauder
  • Procter & Gamble
  • L’Oréal
  • Unilever
  • Avon
  • Beiersdorf
  • Shiseido
  • Kao

Distribution channels and ideal markets include:

  • Dermatology Clinics and Centers
  • Beautician Salons
  • Makeup Retail Websites
  • Mall Kiosks

Click here to learn about the team leading Beauty Gene.